LET'S BUILD SOMETHING TOGETHER

The most successful corporations have brand names that are well known in the public eye.


What comes to mind when you see a a red and white bull's-eye?


TARGET immediately pops into your head, along with images, thoughts, and ideas that Target has worked towards associating themselves with.

Lowes is a great example of a company who has utilzed good Integrated Communication. They created enterprise value through a powerful brand identity, developed a shared vision, and encouraged people to act.
When you visit the Lowes web site, you will find so many different services, such as how-to-videos, buying guides, build and grow clinicals, interactive design tools, installation services, as well as countless community service inolvement as well as non-profit organization partnerships.


I believe that Lowe's is trying to convey the message that their company is community based, focuses on the satisfaction of each customer, and works to improving our world one project at a time. The phrase directly under their logo says it all: "LET'S BUILD SOMETHING TOGETHER." I believe that this line refers to whatever their customers dream of building, as well as building a better community for those in need.

Lowe's has been partnered with programs and non-profit organizations doing volunteer work and raising donations for Toolbox for Education, a grant providing financial tools to improve children's schools, Habitat for Humanity, and American Red Cross. By associating themselves with organizations and natural relief recovery programs, they are making customers feel good about supporting their company by buying their products. If Lowe's puting some of their time and money toward the better good of our communities, and people are aware of their efforts, then they will want to choose Lowe's for home construction supplies as opposed to Home Depot.

While constructing a positive brand identity, Lowes has also constructed a shared vision and encouraged people to take action. This is done through effective communication, involvement, and organization. Lowe's Heros gives local employees, nonprofit representatives, and community individuals the opportunity to team up and volunteer their time to improving local problems and needs. They give their attention to fire safety, senior safety, child safety and general home safety, while really "improving our community"

In order to enhance Lowe's image of being a wholesome, wellrounded, community oriented corporation that is building for a better community, Lowe's has been involved in campaigns such as "racing for relief." Lowe's has partnered with the American Red Cross, and developed this campaing, in which Lowe's Lowe's pledges a certain cash amount per lap that car racer Jimmy Johnson completes. In the Allstate 400 at the Brickyard this past July, Lowe's paid $48 per lap completed for both races and $4,800 for either race if Johnson finished in first place. The money raised went toward Red Cross to help provide food, supplies, and other aid to flood and tornado victims. They raised $12,480 during that one race.

Lowe's is a great place to go to when remodeling homes--and just look what they have done for families who have entirely lost their homes? They have developed partnerships with great nonprofit organizations, tried to get as many employees and community individuals involved, and acts as a good example for people to help building toward a better future.

"LET'S BUILD SOMETHING TOGETHER!"