If you visit Lowes.com, you will be overwhelmed with how many organizations they are involved in, from environmental to educational, Lowes is really trying to do its part in the world.One of their own programs, the Lowes Charitale and Educational Foundation focuses on getting their employees involved in community and education projects by grants, donations, and home renovations.
Since Hurricane Katrina hit New Orleans in 2005, Lowes Charitable and Educational Foundation contributed 650,000 to New Orleans Fire Department to rebuild and fix up the damaged fire stations. They have been involved in so many building and remodeling projects for those in need.
Lowes' partnership with Habitat for Humanity in 2003 is still strong, and since then Lowes has donated millions of dollars and volunteer hours to remodeling and rebuilding homes throughout the country.
When visiting the Habitat for Humanity website: http://www.habitat.org/wb/partnerships/wb_lowes.aspx you will find a lot of information about how Lowes has really aided Habitat in its goal to provide homes for the unfortunate. Lowes is also involved with Women Build, which is a a group of women who work with Habitat each year.
“Lowe’s involvement with Women Build is much more than a financial arrangement – it is a reflection of our commitment to address the nationwide issue of substandard housing,” said Larry Stone, chairman of the Lowe’s Charitable and Educational Foundation. “We are helping to build homes everyone can take pride in--our employees, the volunteers, the partner families and the communities.”
This relates to the company's line of business because being a home improvment company, it shows off Lowes ability to reliably remodel, rebuild, and create homes. When people see how Lowes is using its resources and employees to help people who can't afford a home, or to victims of natural disasters whos homes have been destroyed, they will think of Lowes when they want to remodel their own homes. Not only does it promote Lowes' supplies and resources, it also enhances the company's reputation. By associating themselves with big organizations such as Habitat for Humanity, Lowes is putting themselves out there for a larger audience to take notice. When natural disasters, such as hurricanes, destroys homes, and Lowes is there to the rescue, people will see that Lowes isn't just another money hungry corporation. They are donating their own time and their own money to help everyday people. Even though Lowes is a company that is only successful if it is making a steady cash flow, they give something back to the community. Inevitably, we are helping each other.
The next time you need to fix up your old pad, where are you going to go for the supplies, services, and other resources? You are going to want to go to a place where they actually want to help you, where they don't just look at you as another customer with money to spend. Lowes recognizes a certain need in a customer, and utilizes their own resources for the common GOOD. Now THAT sounds GOOD to me!!!
Good reputation???
To learn more about the organizations and Lowes' partnerships visit:
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