Monday, November 17, 2008

"It's The Holiday Season..."

...AND SANTA CLAUSE IS ON HIS WAY...the only problem is he has to deal with the economic crisis...

Lowe's Web Site is already decked out in Holiday colors and decorations and loaded with gift options. Lowe's is also utilizing several tactics in an attempt to avoid this economic obstacle that may negatively affect them this upcoming Christmas and Holiday Season!

New Media is all over the Lowe's website, but if you visit now, you will find a streaming banner publicizing new things happening with Lowes. If you click on the Youtube Holiday solution Center that is partnered with Lowes, you will be brought to a fun holiday cheery website with many different category youtube how-to and idea videos. You can choose from gift giving, decorating, cooking, featured, and MOST IMPORTANTLY How-To from Lowes.

Viewers can even connect with Holiday Solutions by posting on the blog to the left of the website. People can comment on videos, ask for gift advice, and add friends to your friendlist. It's ALL about COMMUNICATION!!!
Also posted on the Lowe's Home Page is a link to Lower priced items!! I think that it is important to make a note of any money saving gift ideas and other ways to get a better deal at Lowes especially during this economic crisis. Lowe's is doing themselves a favor by already starting to address the potential drawbacks for this winter. In order to ensure their customers have the best opportunity to push through these economic times with full force, Lowe's also provides TOP 5 WAYS TO LIVE HEALTHILY AND SAVE MONEY:
1. Change your air filters.
Many times HVAC filters can get clogged enough to slow down airflow and hinder the efficiency of your air system. You can improve your home’s air quality and save money by replacing your home’s HVAC filters and making sure your air vents are cleared. Lowe’s can help you get started with premium electrostatic air filters that start at $8 and can save you up to $100 annually.
2. Thoroughly clean your carpet.
Dust mites and germs can hide in carpeting and upholstered furniture. If you’re updating your home décor, choose floor
coverings and fabrics that make it more difficult for germs to hide, like wood or tile flooring and leather or vinyl upholstery. If you prefer carpeting and fabric upholstery, clean them regularly with a HEPA Filter Vacuum (starts at $80) and Dust Mite Spray (starts at $9) available at Lowe’s

3. Improve your indoor air quality.
According to the EPA, Americans spend 90% of their time indoors, and sometimes air quality can be 2 to 5 times more dangerous than outdoor air. A great way to help improve indoor air quality is with an air purifier, which you can find at Lowe’s starting at just $65.

4. Make sure your surfaces are clean.
The human influenza virus can live on a surface for up to 8 hours, so the cleaner your surfaces, the healthier your family will be. Using anti-bacterial cleaning solutions and wipes and replacing your sponges on a regular basis will help kill germs on common household surfaces in bathrooms and kitchens. All-purpose cleaners and disinfecting wipes start at $2 at Lowe’s.

5. Ensure healthy drinking water.
Make sure your family is drinking the cleanest and safest water possible. The EPA estimates that 10-20% of human exposure to lead is from contaminated drinking water. Simply installing a whole-house water filter, faucet-filter or under- sink filter can ensure the quality of every sip you take. Find water filter options at Lowe’s for as little as $10.

SOURCE: EPA and Money Magazine - October 2007
Another way they are appealing to their customers is by providing tips to maintain a happy and healthy home for the changing seasons. Viewers can first take the Healthy Home Quiz and see how healthy their home really is. Then they can read up on helpful seasonal tips such as lawn order, indoor air, and garage wash. They also list several family oriented activities that promote healthy living, as well as offer healthy related products that Lowe's offers at their stores.
They are very clever when it comes to Community Relations, the strategic development of mutually beneficial relationships. Their focus on communicating to the public, providing better prices, and offering advice and tops to live a healthier life shows that they care about their customers happiness and welbeing. This innevitably contributes to Lowe's long-term objective of building a positive reputation . Reputation is KEY for a company to be successful and the thrive. It think that even with the economic situation at hand, Lowe's has a positive future to look foward to and will be providing us with good products, valuable advice, and new homes for those in need.








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