Lowe's is ALL about the NEW MEDIA

HI BLOGGERS!


If you have evern been to the Lowe's website than you will know what I'm talking about when I say that Lowe's is definitely keeping up with the times.

You don't even have to go to your local Lowe's store or turn on the TV to get instructions about fixing up your pad. There are many How-to Videos right on the Lowe's website. Lowe's even has its webisodes online called "Creative Ideas for Home and Garden!"

Lowe's How-To Videos Home Improvement Videos Instructional Help Videos





And if you don't like spending too much time on the computer, you can turn on your radio and tune in with Mac Jurko, and Harry on ESPN Radio 1000. Each week they talk about different Do-It-Yourself home projects.




Okay, now I for one nevery thought I would actually spend more than an hour on a home improvement company's website, but if you fellow bloggers have ever grown up with an addiction to the computer game SIMS, then you have GOT to check out the Lowe's Pergo online eShowroom!! You get to pick your room, the wall color, kitchen cabinet, and floor. It's actually a pretty good time =) So to all you future interior decorators, Lowe's is the place to go


http://www.lowes.com/lowes/lkn?action=frameSet&url=www.pergo.com/images/flash/eshowroom/getLoweseshowroom.asp

Personally, I think that Lowe's is doing a great job using New Media. Their website is chalk full of webisodes, how-to-videos, podcasts, visual designers, featured promotions, weekly ads, top RSS feeds listed, online or telephone questions. Lowes.com also offers installation services and talks you through the process.

One thing that I couldn't find on the Lowe's website, however was a virtual tour. But this almost seems uncessecary what with a ll the visual designers and how-to videos. If I were Public Relations professional, the only thing I would change about the website is its layout. It is a little difficult to find some of the special links. For istance, you have to really search to find the "Wood Policy," which explains how Lowe's is protecting the planet by not purchasing lumber from endangered forests. It took me a while to find information on a description of Lowe's community service as well. It isn't a possibility however, and after I got familiar with the website, this became much easier.

Despite all that, you would be surprised at how much New Media is on this website! Check it out!